Thursday, June 28, 2007

California Pizza Kitchen Logo, Blech

As I was leaving work the other day, I noticed a California Pizza Kitchen. My friend with me commented on their food and told me how he hated it. As we walked past the restaurant I noticed their logo at the entrance, which is what I've posted.

This is a god awful design, I don't even know what the point was, other than to tell the name of the restaurant. Is that a pineapple in the back? Is California famous for it's pineapples? Not to mention that the palm tree, for some reason, crosses through the lettering making it seem as though it's attempting to spell Califiornia. And just in case we don't forget, they added the CPK at the bottom to remind us what the acronym for California Pizza Kitchen is.


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